Who doesn’t like to have fun? That’s what we asked ourselves in our Paris studio back in 2011, when we founded WOOW—an eyewear brand with a vision to transform the everyday into a celebration of joy. Ambitious? Indeed.

See, there’s so much in life that we must take seriously, of course. However, we believe your style shouldn’t be one of those things. That’s why we craft eyewear for the adventurous, the spirited, and the optimists—those of us who are not just living but thriving, with a twinkle in our eyes. It’s also why our eyewear speak to you — literally. The messages in every temple make each piece of eyewear unique and its own.

 

Every piece of eyewear represents our strive to capture the essence of creativity and fun. You’ll see it in our choice of materials, the vibrant colors, unique patterns, and much more. Have we mentioned the speech bubbles in the temples? Wear your joy and feel its power. You won’t regret it.