Is it a coincidence that the double O in WOOW seems to resemble the rings of the Olympics in Paris? Certainly not! At least, that’s what the designers of the French brand thought, proudly displaying this joyful, festive, and Olympic spirit through a new collection of eyewear and sunglasses that pays homage to the prowess, nobility, and creativity of the games hosted by the city of Paris in 2024.

Aquatic shapes evoking images of ripples alongside the chic style of synchronized swimmers, a faceted and assertive design reminiscent of the flag bearer of this iconic event, shaped like the medals so coveted by athletes: each of these eyewear and sunglasses concepts pays tribute to the great arcs of this mythical competition...

Explosive and resolutely creative, the colour palette proudly showcases its shades and nuances through bicolour, tricolour associations, mixing metal and acetate with festive and original materials. A true-life coach, this sparkling and dynamic collection will give you the momentum to propel yourself into each day like a race where you will know how to give your best.

Step onto the podium and proudly display your colours, attitude, and talents with WOOW. Overcome all obstacles, put on a show, and let the winner within you roar. If life is a style competition, we guarantee you will put on a great performance.

Ignite the (Olympic) flame within you with WOOW.