Second round! After a dazzling first victory, WOOW starts the game again and unveils a new LET’S PLAY! collection, bolder than ever. True to its playful spirit, the French brand keeps shaking up the rules of style with a series of sun and optical concepts designed to have fun, seduce, and win with flair and wit.

Climb the style ladder with NEXT LEVEL, show radiant confidence with SUPER ACE, sniff out victory in style with JACK POT, make a statement with TIME’S UP, and bet on the perfect combination with DOUBLE SIX… These frames invite you to play with appearances, reveal your best assets and dare to be fully yourself.

Each model becomes a character, an attitude, a strategy. Shapes provoke, materials blend. Bold thicknesses, precise cut-outs, iconic dotted details: WOOW plays on all fronts to offer you frames with a strong, expressive, joyful personality. What a bluff!

The colour palette becomes a true playground: neon and pastel meet, celadon greens flirt with lilac and terracotta, while metallic touches underline the boldness in your gaze. Vibrant, cheeky and luminous, this collection channels the spontaneity of play and the desire to shine.

The game goes on with WOOW. And more than ever, you hold all the cards.

The game goes on. Play it cool. Play it WOOW.