WOOW - LET’S PLAY
Take a deep breath, roll the dice and watch – every throw is a winner with this new WOOW collection!
The French brand is more confident than ever in asserting its identity and signature style by rewriting the rules of the game. Optimistic and mischievous, these new optical and sun concepts turn every day into a true playground – where every detail becomes strategy, every shape a calculated risk, every colour a bold bet.






Inspired by chess, cards, and more, the collection revolves around models that embody surprise, intuition and daring. Dive into the retro arcade world with SUPER GAMER, make a detail your lucky charm with SUPER LUCK, create mystery with the finesse of GUESS WHO, play your best bluff with POKER FACE or assert your power – with glamour – in HEART QUEEN!
Each frame disrupts conventions with new visual codes. Hybrid shapes and playful details turn your gaze into a personal expression and a game.
Retro and explosive, the colour palette proudly flaunts surprising combinations of acetate and metal. Radiant, fresh, sometimes zesty, it encourages boldness, adds energy and sets your spirit free.
The game starts now. And you’re in charge of the board.
Always further, always higher, always stronger.