Always further, always higher, always stronger: the new WOOW collection promises to coach you and help you exceed your limits! If life is a competition of style, the designers of the French brand have definitely brought their A-game with optical and sunglass styles that pay homage to your (future) achievements and everyday victories, big or small. Yes, at WOOW, the flame of joy and the sharing, creative spirit of the Paris 2024 Summer Olympics still burns bright!

Step onto the podium and proudly showcase your colours, attitude, and talents. Overcome every obstacle and unleash the winner within by teaming up with your WOOW!

First? Warm up with the chic and supple curves of GYM TONIC – the perfect preparation before you discover the proud and masculine style of KICK OFF. Next? Step onto the field to explore the determined yet feminine style of BIG MATCH. Whistle blow! The dynamic CHEER LEADERS make their entrance... leading the way for the precise and energetic KEEP GOING, urging you to always stay in the race. The reward? A well-deserved victory illustrated by the bold craftsmanship of TEAM SPIRIT, proving that a blend of elements enriches and scores!

Finally, on the sunglass side, treat yourself to well-earned comfort with the perfectly balanced silhouette of SUPER FIT… Before joyfully igniting the flame within by the new Olympic inspired SUPER FLAME.

The explosive colour palette showcases its shades through two-tone, and three-tone combinations blending metal, acetate, and innovative materials. The sports palette has been revisited, playing with delightful, vitamin-rich hues. A true life coach, this sparkling collection celebrates team spirit and will propel you through every day like a race where you give your very best.